Features & Benefits
Ease of use
Select a template, insert your information, select who to send it to, then send. It's that easy!
MessageXpress is designed to take extremely complex e-marketing processes and simplify them. The branded templates that come with your MessageXpress account enables novice users to look like pros immediately.
Cost effective
Save on artwork, printing costs, envelopes and postage costs
A self-managed campaign eliminates the middleman and saves you time and money (refer attached cost comparison).
Reporting and tracking
How many people receive, view and read your printed
correspondence?
Most businesses have no idea.
How many people do the same with your emails?
How many people click links within your emails?
MessageXpress can track, monitor and report on all email communication.
MessageXpress provides full statistical information on each email sent. You can view:
- how many emails were opened and exactly who opened them
- which links in the email were clicked and who clicked on them
- who unsubscribed
- which email addesses bounced
- who forwarded the email to friends
Branding and style compliance
Each account includes professionally designed templates that match and enhance your company branding and image.
We create professional, eye catching email templates that can be integrated with the look and feel of your website, or related marketing material.
No software to install and maintain
You have access to MessageXpress anytime, anywhere you have an internet connection.
All you need is a computer with an internet browser.
Targeted communication
Emails can be personalised by inserting first names, company names or any other information contained in your database.
MessageXpress allows you to profile customers. It is easy to send relevant content and offers to specific customer groups (eg; by gender, age, location, product, service etc).
Contact management
Quickly build and manage your contact database.
We can upload contact lists you have already acquired, as well as create sign up forms on your website which will have users automatically added to your database. A copy of your contact database is fully secure within our system.
SPAM Act compliance
MessageXpress has inbuilt features to ensure Spam Compliance is simple and manageable.
- Consent – you can confirm an individual’s consent with double opt-in functionality
- Identification – accurate sender information is included at the bottom of all emails
- Unsubscribe – automatic unsubscribe facility provides you with reports and methods to maintain clean lists
"Viral" marketing
We can increase your email marketing response by including a “Send to a Friend” link.
This is a great way to allow recipients to send your email on to friends who might also be interested.
Other benefits
- Environmentally friendly – no paper
- Immediate – communicate as often as you like
- Frees up computer resources – emails sent from the MessageXpress server, thereby not congesting your system
- Point of difference – complements and reinforces other marketing initiatives
- Internal control – you determine how often, what content, to whom etc
- Cross promotion – value add to print/press promotions with online campaigns
- Foster loyalty – increased frequency of communication ensures you remain foremost in your customer’s mind
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